malaysiangCHICAGO, NielsenIQ (NIQ), the world’s leading global consumer intelligence company, announced two breakthroughs in artificial intelligence that further validate its leadership position. BASES AI and the CPG industry’s first large language model will help NIQ clients harness the power of responsible AI to drive innovation and grow market share. NIQ will also be speaking about AI trends in consumer buying intelligence and innovation at a panel on Thursday, September 19th at 2:20pm ET titled ‘Does AI Know What We Truly Want? How Synthetic Respondents Are Disrupting Product Innovation.’
BASES AI is a platform that uses consumer-permissioned data on consumption patterns across hundreds of thousands of households to mimic consumer behavior. The platform has access to data in real time, allowing it to create large panels of synthetic respondents to replicate trusted market research techniques and methodologies in a fraction of the time. Instead of days or weeks to gather human feedback, BASES AI can provide concep
t potential analysis in as little as 10 minutes. CPG companies can use these scores, as well as rich guidance on drivers of interest and uniqueness, to iterate on ideas ahead of final qualification with human consumers. The speed and quality of BASES AI means a larger volume of ideas can be evaluated while reducing overall innovation timelines. The release of BASES AI to Beta-testers in North America is coupled with the release of NIQ’s first CPG-specific language model, powering the advanced product segmentation capabilities of NIQ’s flagship Discover retail measurement platform. By leveraging NIQ’s database of 160 million products, the model outperforms public LLM models by over 7x in its ability to quickly and accurately code items. With access to new accelerators, the model will continue to evolve in both capability and sophistication, providing our clients with the Full View S of their market and consumers through unparalleled insights.
