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KUALA LUMPUR, Ekimetrics, a global leader in data science and artificial intelligence (AI)-powered solutions, has appointed Christina Cen as General Manager in China, to drive growth and operations in the region.
Operational since the beginning of 2024, the Shanghai office opening is part of Ekimetrics’ strategic expansion in Asia Pacific (APAC), alongside the Hong Kong office that has been operational since 2015.
‘The potential for AI and data science-powered solutions in China is immense, and we are excited to have Christina Cen onboard to lead our China market expansion, drive regional growth and better serve our clients,’ said Ekimetrics Chief Executive Officer, Jean-Baptiste Bouzige, in a statement.
Meanwhile, Cen wished to leverage her hybrid experience in consulting, in-house and startup to build an ecosystem to enhance the company’s capabilities and offer the best value-creating services to its clients.
Bringing nearly 20 years of experience in business strategy, marketing, sales, and digital tra
nsformation, Cen, in her new role, will focus on tailoring client strategies to meet the specific and fast-changing needs, trends, and regulations of the China market.
She will build and strengthen client relationships to drive growth opportunities and shape key partnerships for market development, in addition to lead and inspire the Ekimetrics China team, fostering a culture of success and innovation.
The establishment of the Shanghai office marks a significant step in Ekimetrics’ plan to accelerate business growth in the APAC region as it will focus on key industries such as consumer and retail, financial services, technology, and automotive, which align closely with Cen’s extensive experience.
Her appointment will also contribute to enhancing Ekimetrics’ ability to better serve its clients, delivering tailored, high-value solutions based services and helping them navigate the complexities of the Chinese market while achieving their business objectives.
Source: BERNAMA News Agency
