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KUALA LUMPUR, Dormer Pramet, a global manufacturer and supplier of tools for the metal cutting industry has unveiled its redefined brand identity at The International Manufacturing Technology Show (IMTS) 2024, marking the beginning of a new era.
According to a statement, visitors to the company’s booth will experience first-hand the fresh visual identity and innovative products that reflect its commitment to simplifying messages and enhancing user experiences.
The new brand promise underscores Dormer Pramet’s dedication to delivering reliable product performance and simple, easy experiences for its customers, in which this theme resonates through its entire repositioning effort, ensuring that every interaction with the company is dependable and trustworthy.
Key highlights of the new brand identity include unified global master brand, whereby Dormer and Pramet brands are now united under the global master brand, Dormer Pramet, to create a clearly defined space in the market, simplifying product groupings a
nd enhancing customer value.
On top of that, its updated corporate identity includes a refreshed visual style that will be rolled out across the company’s website, packaging, and various touchpoints, in addition to all packaging will transition to grey starting January next year, reflecting the new brand identity.
Dormer Pramet cares deeply about the manufacturing community, to which this dedication to supporting its growth and resilience is embedded in its brand values and is reflected in its commitments.
In addition, visitors at IMTS 2024 are able to experience the company’s latest cutting tools and solutions designed to improve performance and reduce operational costs; engage with experts to understand how the products and solutions can benefit their specific applications; as well as learn about Dormer Pramet brand values and behaviors through powerful storytelling.
A part of the Sandvik Group, Dormer Pramet’s comprehensive product programme encompasses both rotary and indexable drilling, milling, thre
ading, and turning tools for use in a wide variety of production environments.
Source: BERNAMA News Agency
