malaysiangKUALA LUMPUR, Mary Kay Inc, a global leader in skin care and cosmetics, announced its expansion into Kyrgyzstan, marking a significant milestone in its ongoing international growth strategy.
This exciting development underscores Mary Kay’s commitment to empowering women and providing innovative, high-quality skincare and beauty products across the globe, according to a statement.
‘I am confident our expansion into Kyrgyzstan will inspire countless women to discover the transformative power of Mary Kay’s award-winning products and strengthen our position as the number one Direct Selling Brand of Skin Care and Color Cosmetics in the World.
‘Mary Kay Ash often said we are doing far more than just selling cosmetics, we are changing lives. This belief is at the heart of everything we do, and I am excited to witness the incredible impact we will have on the women of Kyrgyzstan,’ said Mary Kay President for Europe Region, Tara Eustace.
The beauty and personal care market is experiencing robust growth internationally, with sales volume in these categories almost doubling over the past several years, and is expected to reach approximately US$580 billion by 2027, growing by a projected six per cent per year while the direct selling market size is estimated to reach US$286.7 billion by 2028. (US$1 = RM4.20)
This phenomenal growth is due to more individuals turning to entrepreneurship and seeking flexible and rewarding business opportunities. Recognising this upward trend, Mary Kay has strategically expanded into Kyrgyzstan to meet the increasing demand for premium beauty products and entrepreneurial opportunities.
Mary Kay Kyrgyzstan’s operations will be managed from the company’s Kazakhstan offices in Almaty, ensuring seamless integration and support for the new market.
To celebrate this significant expansion, Mary Kay hosted a series of events in Bishkek, the capital of Kyrgyzstan, introducing consumers to the brand’s renowned skin care, colour cosmetics, and fragrances, in addition to also highlighting the unique business opportunity that the company offers, empowering individuals to take control of their futures.
The company’s expansion into Kyrgyzstan marks another step forward in its mission to enrich women’s lives around the world, offering top-tier beauty products and unparalleled business opportunities.
Source: BERNAMA News Agency
