malaysiangKUALA LUMPUR, EBC Financial Group (EBC), a global leader in financial brokerage, continued to strengthen its three and a half years strategic partnership with FC Barcelona, one of the world’s most iconic multi-sports clubs.
This collaboration, which began in April 2024, has not only elevated EBC’s global presence but also marked a significant chapter in the integration of finance and sports, according to a statement.
EBC Financial Group’s presence on the LaLiga stage is a testament to the strength of this partnership, which not only enhances EBC’s brand visibility but also reinforces the shared values and goals between the two organisations.
For financial institutions like EBC, football offers an unparalleled platform to connect with diverse global audiences, tapping into the passion and loyalty that sports inspire.
FC Barcelona, with its rich history and global fanbase, represents more than just a football club, it embodies a set of values that resonate worldwide, in which these values align perfectly w
ith EBC’s principles, making this partnership a natural fit.
By leveraging the global reach of FC Barcelona, EBC is strategically positioning itself to deepen its market presence in Asia Pacific, Latin America, the Middle East, and Africa.
Both institutions share a commitment to excellence, discipline, and innovation, which forms the basis for a partnership that extends beyond traditional sponsorship.
For EBC, by partnering with a club as renowned as FC Barcelona, EBC connects with a vast and engaged audience, providing an opportunity to promote financial literacy and introduce tailored financial products to football fans worldwide, reaching a younger, more diverse audience, aligning its services with their interests and needs.
FC Barcelona, on the other hand, gains a partner with deep financial knowledge and a commitment to excellence, that supports the club’s global expansion strategy, ensuring that it remains at the forefront of football both on and off the pitch.
Looking ahead, the partnership betwee
n EBC and FC Barcelona is poised to grow even stronger, representing their shared values of determination, innovation, and a relentless pursuit of greatness.
Source: BERNAMA News Agency
